Social Shopping Sucess Stories
social shopping - The internet dramatically changed the way we do things. Until recently, however for shopping we still went to high street shops and did not surf the net. Now, increasing numbers of consumers have started looking on the internet for hot deals and promotion codes of their favorite brands. Similarly, further stores are using social media to increase sales of their products online. Retailers want to produce a online happening, which is equal to a physical shopping happening, by enabling social confirmation from friends and family by ways of Internet communication. This is a new category of e-commerce called social shopping.
Social shopping may involve crowd shopping, shopping communities or shopping marketplaces. In shopping communities, respective people can come together on a forum and spent time together, sharing different deals and information about products they have bought, or intent to buy. These kinds of social networks make social shopping easier, since it develops assurance for shoppers about which products or promotions are worth trying, and which are not. In a group shopping, websites offer discounts to people who buy in mass. Here, people ask their friends to join on a shopping spree to gain from discounts. In a shopping marketplace, people with buying interest join with each other, as well as merchants, to discuss promotions and products. This is a advantageous way of getting to know about new hot deals and getting to know of their features directly from the retailers.
Social shopping ante portas. Social shopping has innumerable advantages and, thus, more and more shoppers are turning towards social commerce to find the products they want. User find the latest reviews, promotions or get to know the latest fashion trends. Likewise, consumers can also use sites like group gifting or donations for a particular topic. In a group gifting, friends gather on the internet, through the service, to discover a gift to another friend. Donation communities work by volunteer groups publicizing on social shopping websites, motivating people and asking for donations. Participants are then informed via Facebook on when and how the donation was utilized.
Various services have created a rapport with people and are recommended. We recommend Storenvy, Shelf9 and The Fancy.
Kaboodle is a social shopping service where members connect with each other and join groups to share tips, provide feedbacks and suggest products to shoppers. Shelf9 is social shopping community with around 10,000,000 items available on the internet. Shoppers can use their social network accounts, find friends in the marketplace and see their bought products, including their comments for products. Storenvy is a social shopping marketplace where shoppers can interact with other peopleand with retailers, known as the Amazon Marketplace model. Joining the community is free for retailers. All stores of all retailers are then structured into an internet experience. People have the option to can bookmark items to buy later, be updated with deals and promotions of a particular store or share discovered products and offers on Facebook.
The list of social shopping sites is certainly not complete, a plethora of other websites exist. These are exciting times for shoppers and retailers.
social shopping